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 The
lack of a traditional shopping cart
and checkout process in eBay seriously
hinders a seller's overall sales
potential.
Because everything in eBay is "listing-focused", customers are
forced to view and buy items "one-listing-at-a-time".
Why don't you find standard "add-to-cart" and
"continue
shopping" features in eBay, as you
do with most other professional e-tailers?
The reason is simple: the eBay process encourages
buyers to shop multiple sellers within
the eBay network, rather than focusing
on all the items offered from a single
seller.
PrestoStore provides
each seller with their own, unique web
store - each with its own search bar, shopping
cart, and checkout system,
ready-to-sell shopping cart.
This means when a customer is
shopping a PrestoStore, they can add
an item to the cart, return to that
seller's other listings, and buy
another item from the same seller in
one, simple transaction.
The concept is simple: don't
lose customers in a system that
encourages them to shop around;
showcase and cross-sell the multiple
items you have for sale so your
customers buy more from you.
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