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 We
decided to test how well PrestoStore's
web store service
promotes items for sale online compared to eBay Store.
We selected 25 new, brand name
items to sell using both services.
To replicate true market
conditions, we ensured that all 25
items could be purchased elsewhere on
the Internet, sometimes at a lower
cost.
Our items ranged in prices from
$5.89 to $21.99.
Prices, descriptions, images,
shipping and other policies where
entered identically in the PrestoStore
and eBay Store systems.
To fairly test both services,
we ran two separate trials in
July and August, so our PrestoStore
would not be competing directly with
our eBay Store during the same time
period.
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